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Bottled Water Facts
It's hard to imagine a time when bottled water was not a part of our
day-to-day activities. The boom began in the early 1980's around the time
when interest in physical fitness was gaining momentum and recent trends
indicate that the demand for bottled water is still growing. In the 1990's,
Canadian demand grew over 300 per cent, in fact in 2003, Canada
produced 1,490 million litres of bottled water. Today, bottled water is
a $35 billion worldwide industry. So, why the ever-increasing
consumption of bottled water?
"Canadians are more active than ever before," says Thierry Houillon, president,
Danone Waters of Canada. "They're looking for a healthy way to keep their
bodies hydrated. Bottled spring water is convenient, tastes great and
reflects their healthy lifestyle."
Canadians have a wide-variety of options when choosing their bottled water -
from spring, to distilled, still to carbonated, flavored and vitamin-enhanced.
All of these options come with different tastes illustrating that not all
water is created equal. The water of choice for many Canadians is spring,
with 86 per cent of the market choosing to purchase naturally refreshing
spring water.
Convenient packaging has made it easier for bottled water to be
incorporated into a healthy lifestyle. From the development of individual
travel sizes with sports caps to office coolers, water is readily available
to help keep you hydrated. The latest bottled water innovation is
Canadian Springs' new 8 litre bottle that makes it easy for the whole
family to get cool spring water right from the fridge with a unique,
easy to use tap.
With consumers still focused on leading healthy lifestyles, it is anticipated
that bottled water will continue its rise in popularity.
For more information, visit www.canadiansprings.com or call 1-877-442-PURE.
News Canada
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